http://www.frogblog.co.uk Just another WordPress weblog Mon, 20 Jul 2009 17:35:35 +0000 http://backend.userland.com/rss092 en We're really a rather green bunch at Marketing Agency UK. (Ok, apart from the orange feet and red eyes!) Some people use the term, Corporate Social and Environmental Responsibility (CSER). Our motivation is simple and we prefer to call it: "making a decent living whilst living right as a business." Here are ... http://www.frogblog.co.uk/?p=56 Ring-fence your Competitive Advantage In his seminal book, 'Competitive Strategy', Michael Porter talks about 'industry forces'. Richard Rumelt challenged this and it has since become established thinking that business factors are more important drivers of performance than industry factors. The lesson here is that you can succeed in 'difficult industries', even ... http://www.frogblog.co.uk/?p=54 The current "Big Agency Model" is broken.  Today, behemoth agencies are as slow to react as their clients and have become institutionalised themselves. The large agency networks have grown purely out of a succession of acquisitions, rather than organic growth. They have lost any personality they once had and have become ... http://www.frogblog.co.uk/?p=52 Welcome to the launch of the Frog Blog from Marketing Agency UK, the UK’s premier full service marketing agency. We hope that you enjoy our marketing musings on how you can Leapfrog the Competition and take a giant leap in terms of your business success. We look forward to bringing you a ... http://www.frogblog.co.uk/?p=50